Published by Peter Barron Stark & Associates

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    Tactic of the Week   February 24, 2005


Peter Baron Stark: PBS Consulting - Everyone Negotiates

Peter Barron Stark
President


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Tactic #29 - If You Were in My Shoes

Summary:  Asking a counterpart what he would do if the position were reversed.


If your counterpart asks for something that is totally unreasonable or does not make good business sense to you, a great question to ask is, “How would you justify agreeing to such a position If You Were in My Shoes?”


Example
Two companies were in serious talks regarding a merger. Company A wanted Company B to agree to the following deal point: If the news of the merger became public and another merger bid was generated from a third company, Company B would pay Company A $1 million if the original merger failed to happen. When the president of Company A proposed this deal point, the president of Company B asked this great question: “If You Were in My Shoes, how would you justify agreeing to that position?” What usually happens when this tactic is used is that the counterpart who is the target of the tactic has to pause and think how he would justify his position. In the example above, if the president of Company A paused for a long time or avoided the question altogether, the president of Company B could have pointed out, “I’m having the same challenge figuring out how this deal works for me.”

 

Counter
The most effective counter for the president of Company A would have been to present Facts and Statistics that supported his position to explain how that position could be justified.
 


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The ability to negotiate is a critical skill. Many would argue that it is the single skill that will determine how successful you will be, both personally and professionally. Whether you are negotiating with a client over the cost, scope, or timeframe for a project or bargaining for the best possible price and terms on an automobile or new home purchase, you are involved in negotiations each and every day.

u Ensure a win-win outcome in your negotiations, every time
u Get “inside” the mind of your counterpart
u Identify the “tactics” your counterpart is using in the negotiation
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u Avoid narrowing the negotiation down to one issue
u Identify your counterpart’s “real” needs


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To view this month's issue of The Master Negotiator, the premiere on-line newsletter for negotiators, follow this link:

The Master Negotiator, Volume 2, Number 11 The Fifteen Rules Every Negotiator Must Know

To view previous Negotiating Tactics of the Week, follow this link:

Negotiating Tactics of the Week


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