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    Tactic of the Week  — January 5, 2005


Peter Baron Stark: PBS Consulting - Everyone Negotiates

Peter Barron Stark
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Tactic #60 - Investing Time

Summary:  Getting a counterpart to spend time on a negotiation to strengthen her commitment to it.


Getting a counterpart to invest time in a negotiation gives you leverage. The more time people put into any endeavor, the more committed they become to the outcome, even when the outcome is not in their best interests.

Example
I recently bought a video camera. I had spent about two hours at the store listening to the options and benefits of the various cameras being sold and was ready to buy. But when the store clerk was entering the sale into the computer, she discovered that the desired model was no longer available. Rather than start all over again, I quickly made a second choice. After two hours, there was no way I was going home without a new video camera!
 

Counter
Several possible counters were available to me. Utilizing Asking a Closed-Ended Question, I could have asked, “When will the camera be in stock?” Or “Which of your other stores currently has this camera available?” Or I could have suggested that the clerk Sweeten the Deal, saying, “I will go ahead and buy this other camera that I do not like as much if you will throw in a camera bag and six tapes for my inconvenience.”


This tactic is one of 101 strategies and tactics featured in The Only Negotiating Guide You'll Ever Need, by Peter Stark and Jane Flaherty.  


Ask the Negotiator - Are you involved in a negotiation and not sure what strategies or tactics to use?  Send in your toughest negotiation challenge and our team of expert negotiators will outline a specific plan to ensure your success.  Please send your negotiation challenge to patti@pbsconsulting.com.  If your challenge gets published, we'll send you an autographed copy of The Only Negotiating Guide You'll Ever Need, by Peter Stark and Jane Flaherty ($14.95 retail) WOW!!        

 


To view this month's issue of The Master Negotiator, the premiere on-line newsletter for negotiators, follow this link:

The Master Negotiator, Volume 2, Number 11 The Fifteen Rules Every Negotiator Must Know

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Negotiating Tactics of the Week


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