This program has been specifically designed for any sales or marketing professional who is responsible for making sales that maximize corporate profit objectives.

Program Goal – To provide participants with the skills and tools to successfully negotiate profitable sales and contracts, and build life-long relationships with customers or clients where all counterparts feel their needs and goals have been met.

Key Topics:

• Characteristics of great negotiators
• Three critical factors in creating a win-win outcome
• The four most important behavioral skills
• Why preparation is the key to success
• The role of questions in uncovering the implicit and explicit needs of your client
• Effective listening – demonstrating you really care about your client
• Power – ten different types of power to gain or maintain leverage in negotiations
• Trust – why some clients buy from another sales person who has an inferior product or service and may even be more expensive
• Nonverbal communication – why it makes the sale
• 40 customized tactics to help sales and marketing professionals create profitable sales and build life-long relationships with customers
• How to effectively counter the most common strategies used against sales professionals by buyers
• The best way to deal with a “shark”and other unethical negotiators
• Three customized case studies allowing you to put into practice what you’ve learned

For more information on negotiation training for sales or marketing professionals, please contact info@everyonenegotiates.com or call us at (858)451-3601.