Making the Sale by Building Trust while Negotiating

  1. Demonstrate your competence. Convincing your buyer that you have both the expertise and the will to support your end of the negotiation builds trust. We are all more comfortable with someone we can look to for honest answers, options and solutions.

  2. Make sure that the nonverbal signals you are sending match the words you are saying. The buyer can tell more about your total message by reading and understanding the nonverbal signals you are sending than by just listening to your words. Congruence between your verbal and nonverbal messages helps create trust in the relationship.

  3. Maintain a professional appearance. Rightly or wrongly, people do judge a book by its cover. A well-groomed, professional appearance is important.

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