The Power of Competition in Negotiation – June 2011 Master Negotiator

Empty Conference Room In a negotiation, the counterpart who has the power is better able to positively leverage or improve their outcome. One of the fastest ways to gain power is to introduce competition into the negotiation. People who make their living by selling a product or service typically do not like it when a buyer tells them they have a different or lower bid from a competitor. It forces a sales person to really “sell” the benefits and value of their proposal. The buyer, on the other hand, loves competition to help improve their deal. When you go out to buy a car from a dealership, and you find the exact same car at three different dealerships, you will achieve a much better outcome by sharing information with one dealer about what the other dealers are willing to do to sell the car.

In the last three weeks, two of our clients have been acquired by larger companies or capital firms. In each case, during the finalization of a deal with the buyer, a second potential buyer entered into the negotiation with an offer to buy the company. The first bidder significantly improved their offer to finalize the deal and eliminate the second bidder from the deal.

Competition holds tremendous power for 3 reasons.

First, competition means you have possible options and outcomes. When you have multiple options, you tend to be less committed to only one option. In a negotiation, it is important to know that the side who is least committed to the negotiation holds the most power. This is true in business and it’s true in personal relationships as well. The best negotiations and relationships flourish when there is equal commitment to a win-win outcome.

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Negotiation Styles Quiz Revealed More than Just Demographics

Each style’s values are clearly represented in the results of the study

three or four people successfully smiling and shaking hands at a tableFor the past month, we’ve been advertising our Negotiation Styles quiz with the goal of compiling demographic information on negotiation styles. We asked participants to answer 10 questions about themselves and to specify their job positions.

The results revealed more to us than we expected.

Before we delve into the results, here’s a quick refresher of the four different negotiation styles.

Let’s start with the Amiables, also referred to as the Blues. Amiables’ focus tends to be on preserving the relationships that are involved in the negotiations and ensuring that both parties are happy with the outcome. They are interested in showing genuine care and have a strong desire to feel valued in the negotiation.

While Amiables are focused on the relationship with their counterpart, Drivers, also known as Reds, are bottom-line results oriented individuals. In negotiations, Drivers are concerned mostly with winning and are less concerned about their relationship with their counterpart. They tend to be assertive, time oriented and persuasive.

At the other end of the behavioral spectrum are the Analyticals, Greens, who calmly and methodically explore all options and focus on facts and statistics to obtain a fair and economical outcome.

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Determining Your Counterpart’s Negotiation Style

Now that you have a general understanding of the different styles counterparts may use when negotiating, you may be wondering how to identify your counterpart’s specific style. There are three main ways: (1) general observation, (2) listening and (3) asking questions.

General Observation

You will get your first clues about your counterpart’s style through general observation. When you walk into your counterpart’s office, look around. The types of things that are displayed on the walls or desk can provide insight into what your counterpart feels is important. Are family pictures or company photos displayed, indicating that relationships are important? If so, you may be negotiating with an Amiable or a Blend. Are the walls covered with plaques and certificates noting achievements and displaying a pride in accomplishment? This may indicate that your counterpart is a Driver. Is the office neat and organized, or are stacks of files and papers lying around? The neater and more organized the office is, the greater the likelihood that you are negotiating with an Analytical. It is important to note that you cannot determine your counterpart’s style by observation alone, but you can certainly gain some initial insights.

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Three Keys to a Win/Win Outcome in Negotiation

three or four people successfully smiling and shaking hands at a table Some negotiators have a strong reputation for consistently achieving win-win outcomes in their negotiations. To achieve this favorable reputation for yourself, keep the following guidelines in mind.

  1. Avoid narrowing the negotiation down to one issue. Focusing on just one issue sets the scene for a win-lose outcome. For example, let’s say you want to buy a hundred computers for your corporation and your budget is $1,000 per computer. The model you prefer is listed for $1,400 per computer. You might be tempted to lock onto the price issue and do your best to get the computers discounted to $1,000.

    A better strategy would be to bring up additional deal points to negotiate, such as delivery date, financing, upgrades, warranty, training, and support-all of which contribute to the overall “price” of the product. Bringing multiple issues to the table provides the opportunity for you to “juggle” the deal points to create a win-win outcome.

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Using Skillful Questioning in Negotiation

light bulb with a question mark inside itTo develop a successful negotiation strategy, you have to know your counterpart’s needs and goals. Skillful questioning will help you gain this information.

When to Ask Questions

When is it helpful to ask questions during negotiation? You should ask questions to:

  • Gain information. Don’t assume anything when you are negotiating. When you don’t have all the information, ask questions to fill in the gaps.

  • Check understanding and interest level. Ask a question to uncover how technically sound your counterpart is on the topic you are negotiating, or how committed she is to the outcome of the negotiation. For example, ask whether she will take a specified amount less than the asking price.

  • Determine behavioral style. Ask questions to find out where the other party is coming from, if he is an experienced negotiator, and whether he is an honest and/or decisive person.

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Negotiating a Raise

Part 2: Meeting with your Boss

Meeting with the bossLast week we started this two-part blog reviewing the steps to take before your negotiation. As we mentioned, preparing for a raise negotiation starts long before you have the talk with your boss. It starts on your first day of employment with the company. Ensure that you have a good reputation for producing results and working hard to add value to your position, department and organization. If you do not, your preparations will be in vain and you are likely to be unsatisfafied with the outcome of the negotiaiton.

We wish you the best of luck!

  1. Prepare for Your Meeting. Before you meet with your boss, you must feel confident you have earned the right to ask for a raise. It is helpful to have a prepared list that highlights certain information, such as your three most significant accomplishments in the past year, or things you will do in the next year to add significant value to the company. Don’t highlight things that are expected of you, such as showing up to work on time each day. Focus rather on significant accomplishments, such as how you have exceeded your sales quota by 50 percent or more each quarter. Knowing your boss’s needs and goals is critical, since this knowledge enables you to demonstrate how your future accomplishments will help your boss be more successful.

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Negotiating a Raise

Part 1: Do your Homework before you Meet with your Boss

Business Man writing in a book at his deskIts never too early to prepare for negotiating a raise, although it is possible to prepare too late. Today we are posting part one of a two part blog, concluding with next Monday’s entry. Over this next week, focus on getting your ducks in a row by reviewing the tips in today’s blog entry and reflecting, to the best of your knowledge, how you fare in your boss’s eyes among the first four tips below. And always remember, we welcome comments in the section below each entry if you have any questions or anything else to add.

Several times a year, seminar participants will inquire, “Do you have any tips for asking for a raise?” A sensitive issue like a raise can be difficult to negotiate. For your boss, agreeing to a raise will most likely impact the budget, and may even cause other employees to feel they are also entitled to a raise. For you, getting the raise–or failing to get it–could ultimately impact your ability to live in the style you wish. Although asking for a raise can be a risk, not asking for one can also carry a price.

Here are some tips that will help you in advance, when negotiating a raise.

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Negotiating your Next Car

Have I Got a Deal for You!

By Jane Flaherty, Sr. Consultant

Red ConvertibleWorking as a consultant, I spend a considerable amount of time in my car. Recently, my old “beast of burden” topped 128,000 miles and started indicating–through a series of sputters, screeches and occasional “pops”–that it was time for me to buy a new car. And did I have a dream car in mind–a midsize, sporty, two-door convertible!

Having recently co-authored a book on negotiation, I felt perfectly ready to negotiate a great deal. So on a sunny Saturday morning, full of excitement, I drove to the nearest car dealer. A salesman immediately approached me. Full of smiles, he eagerly shook my hand and introduced himself as Mike. In hand, I had a newspaper ad clearly displaying my dream car at a most attractive price. When Mike saw the ad, a look of deep disappointment crossed his face as he said, “That baby left the lot just last night. It was a sweet deal that was almost too good to be true. While we don’t have that car at that price, we have some great buys on several similar models. Let me show you.”

Okay, I’d already fallen victim to the old “bait and switch” tactic. I spent the next hour looking at various models with Mike, becoming more confused as the hour wore on. Although the dealer had several similar models, the prices were far more than the price for the car in the ad. Yet the advertised car had been touted as “top of the line.” If it was top of the line, why were models with fewer features selling for more? Plus, the more cars we looked at, the further away we were getting from my dream car. At the end of the hour, I was rapidly losing interest in my quest. Sensing this, Mike made a last-ditch effort, saying, “If we could knock $1,000 off the sticker price of this model, would you take it today?” Insisting that I needed more time to make such an important decision, I fled the lot.

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The Ideal Negotiator

Sharks, Carp and Dolphins

A dolphin jumping out of the waterBasically, there are three different types of negotiators, which closely parallel the three different kinds of businesspeople discussed in The Strategy of the Dolphin by Dudley Lynch and Paul L. Kordis. Lynch and Kordis compare the three types of businesspeople to sharks, carp and dolphins to shed light on their distinct behaviors. I think that applying the same metaphor to negotiators provides a better understanding of the three negotiating styles.

Sharks

Sharks believe in scarcity. Their perception is that in all negotiations, there must be winners and losers. To ensure that they won’t be the losers, sharks move in for the kill, striving to get as much as they can in every case, regardless of the cost.

When negotiating, the shark’s basic nature is to take over or trade off. If their efforts to win are thwarted, they will resort to a trade-off strategy. But they feel comfortable only when they are in total control, so one of their characteristics is a tendency to use crises to confuse the other party. A second characteristic of sharks is to assume that they always have the only possible solution to any negotiation. They have a desperate need to be right 100 percent of the time and will go to any extreme, including lying, to cover up their failures and shortcomings.

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Expansive and Open-Ended Questions

A Window into your Counterpart’s Mind

Image of a window to symbolize open ended questions in negotiationGenerally speaking, open-ended questions yield much more useful information than closed-ended questions. Open-ended questions often begin with who, what, where, when, how, or why. These questions tend to be more informative because they do not lead your counterpart in any specific direction. They are also more productive in revealing your counterpart’s objectives, needs, wants, and current situation. Finally, open-ended questions are very effective when you want to uncover your counterpart’s behavioral style. Simple “yes” or “no” answers may not reveal his thoughts or points of view. Expansive questions tend to provide a window into your counterpart’s mind.

Here are some typical open-ended questions:

  • “How do you feel about moving out of your home before Christmas?”
  • “You seem to be unhappy with my offer. Which aspects seem to be the biggest problems?”
  • “Why do you feel this model justifies the higher price?”
  • “What type of warranty comes with this product?”
  • “When people have returned this product, what sorts of complaints or problems have they reported?”

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